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APMP Webinar - Metrics to Drive Business Development Results

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Price: $129.00
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Workshop Description

This best-practices discussion is based on the outcomes of our industry research on BD metrics and the many insights gained from working with leading companies around the world. Attendees will acquire:
  • Grounding in how the BD-CMM can be used as a robust, yet flexible metrics program that can meet your organization’s needs
  • Solid understanding of the purpose and appropriate use of "trailing,” "leading,” and "in-process” metrics in managing BD capability
  • Detailed knowledge of how to use various metrics to improve BD performance, based on current best practices and industry trends
  • A useful roadmap for building an effective metrics program for your organization – whether a smaller setting or a large, complex corporation
  • Experience in working with state-of-the-art BD metrics and in strategizing how to apply these to manage and improve your organization’s BD processes


Webinar Pricing
Members: $79 USD
Non-members: $129 USD
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