APMP Board Finalizes Its Three Year Long Range Plan
Wednesday, January 25, 2017
Posted by: APMP
Washington, DC, January 25, 2017 – The Association of Proposal Management Professionals (APMP) Board of Directors announced today that it has finalized its three-year Long Range Plan (LRP) with membership and certification growth at the top of the priority list
“Our Board met in December 2016 and wrote a plan that will take us through 2019,” said APMP Chair, Kristin Dufrene, CPP APMP. “We met for a full-day and developed aggressive long-term strategies in the areas of Membership, Marketing and Communications, Certification, Bid & Proposal Con, Surveys and Research, and Governance, Finance and Administration. It’s fitting that membership and certification are our two highest priorities because membership success is driven by APMP certification success,” she said.
One of the goals coming out of the APMP LRP meeting was to increase APMP’s membership size to 10,000 members by December 2019. APMP’s membership has grown at an average rate of 815 members annually since 2011.
Other key metrics for 2017 include:
· Create new member promotional videos for APMP and chapter use
· Conduct an APMP Member Survey
· Create Compensation Surveys and Reports in two countries outside of the US
· Stand up separate Membership and Marketing Committees
· Study ways to repurpose thought leader content and push it out to related industries to help educate potential members about the bid and proposal profession and its industry
This is the third time the APMP Board has met to discuss its long-range plan. The first time was 2012 In Atlanta, GA followed by a 2015 meeting in Worcester, MA.
“These APMP long-range planning meetings are directly tied to APMP’s growth over the last five years,” said Dufrene. “Board members come together, share their ideas and we execute those ideas. These LRP meetings are the reason we doubled in size so quickly,” she said.
APMP will monitor the progress of its LRP at every Board and Executive Committee meeting to make certain the association is on track and meeting its goals.